Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Retailer implies any organization, whose maximum part of revenue comes from retailing. Though the barter system is considered as the oldest form of retailing, the traditional. We regard that the main f unction and subfunctions of retailing provide the system called. Chapter 1 introduction to the world of retailing free download as powerpoint presentation. Retailing is a socioeconomic system, which brings people together, to. The single point of purchase could be a brickandmortar retail store, an internet shopping website, a catalog, or. Apr 26, 20 an introduction to retailing heather todd. We sought to explore the evolution of experience retailing and what the fundamentals are in delivering this to todays customers. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. In the supply chain, retailers are the final link between the manufacturers and ultimate consumer. The introduction to retail industry management essay chapter 1. Online retailing has now placed distribution system s on the front line, since retailers need to offer a variety of options for. Introduction to the retail industry plunkett research, ltd.
Ommerce 4 contents contents table of abbreviations 7 1 basics and definitions 15 1. Retail management introduction to retail watch more videos at lecture by. An introduction to retailing request pdf researchgate. Bba retail management pdf notes, ebook free download. To define retailing, consider it from various perspectives, demonstrate its impact, and note its special characteristics 2. Retail comes from the french word retailler, which refers to cutting off, clip and divide in terms of tailoring 65. The fundamental drivers of change are increasing per capita income, growing. Retail is the final stage of any economic activity. The introductory section on the world of retailing focuses on the retailers microenvironment. Under the broad definition, the many forms of direct marketing include. Principles of retailing edinburgh business school vii module 8 retail selling 81 8. Retailing is a high tech industry selling merchandise over the internet using internet to manage supply chains analyze pos data to tailor assortments to stores computer systems for merchandise planning globalization of retailing source merchandise from around the world walmart operates in u. Retailing plays an important role in the development of georgias economy. It is not limited to quantities but to the exact requirement of last user.
Mkt 3335 chapter 1 part 1 introduction to retailing. Retailing is the business where an organization directly sells its products and services to an end consumer and this is for his personal use. To view more of our data, click the free membership button below. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. However international retailing has been in existence and has gained ground in the past two to three decades. International retailing meaning and important concepts. Jun 25, 2019 retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Mba retail management notes pdf rm notes smartzworld. Introduction liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring. List of topics covered in bba retail management pdf notes and ebook. In 2011 people were employed in retail trade nearly 4. Introduction, meaning, definition and characteristics.
Dec 03, 2012 eshopping commonly known as electronic commerce refers to the buying and selling of information, products and services via computer networks. Sep 08, 2009 lecture 1 introduction to retailing 1. Our system offers a massive amount of vital market research and business data. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. Customers demand are constantly changing and intensifying which induce the retail industry rose with highly competitive sector. Its literal meaning for retail was to cut off, shred, paring. Theories of change are discussed and they provide a backcloth to retail strategy formulation the planning process, strategic choices and the role of location in overall strategy. It aims to help both retailers and manufacturers predict store brand. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again.
Even albania, a nation of 3 million and one of europes most depressed countries. Even albania, a nation of 3 million and one of europes most depressed countries due to its longstanding communist rule, had its. Retail involves the sale of merchandise from a single point of purchase directly to a customer who intends to use that product. The shoppers enjoy the privilege of shopping the goods and services required by them in a variety of formats. The word retail is derived from a french word retaillier meaning to cut off a piece or to break bulk. Introduction to retailing fmma101 students will be introduced to all major retailing topics involving both large and small retailers, brick and mortar retailers, ecommerce, direct marketers and their combinations. Unit i introduction purpose of retail information system steps in conducting.
Retail theories wheel of retailing retail life cycle. Big data along with analytical systems helped retailers to manage their issues. Kalakota and whinston 1997 the global market for online grocery retailing remains at a relatively early stage of development in many parts of the world. As retailing develops towards a seamless omnichannel oc shopping experience. Advanced financial management pdf notes book starts with the topics introduction and perspectives on retailing, store security, parking space problem at retail centre, store record and accounting system, coding system. Retailing in india influencing factors present indian retail scenario.
Chapter i introduction the retailing industry indian organized retailing is under transition today, bringing a lot of changes in the formats of retailing. Mar 30, 2018 retail management introduction to retail watch more videos at lecture by. It first was recorded as a noun with the meaning of a sale in small quantities in 1433 french. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Request pdf on jan 1, 2014, rosemary varley and others published an introduction to retailing find, read and cite all the research you need on.
Each video is approximately 510 minutes in length and comes with a. Plunkett research online publishes vital, actionable industry information, statistics and competitive intelligence, constantly updated, including. In india apt example for this retail system are offered by bata shoes, usha. International retailing meaning and important concepts international trade and commerce has existed for centuries and played a very important part in the world history. Retailing in india recent trends your article library. Retail management 2 in my whole retailing career, i have stuck to one guiding principle. Undoubtedly, retailing in india is still in nascent stage. In india apt example for this retail system are offered by bata shoes, usha sewing machines etc.
Bringing about operational efficiency at this last stage and making an environment so compelling. To introduce the concept of strategic planning and apply it reprinted by permission. The traditional kirana stores by introducing modern retailing concepts such as self service, free home delivery system, credit facility and other value added services have been trying to reshape themselves. It is driven by an increase in sales in existing online channels, as well as by the ongoing market entry of bricksandmortar retailers into ecommerce. Types of retailers retailers use different retail mixesmerchandise. Introduction to retailing free download as powerpoint presentation.
Part 1 introduces the reader to the key retailers and the changing environment in which they operate. By definition whenever an organization be it a manufacturing or a whole seller sells directly to the end consumer it is actually operating in the retail. Chapter 1introduction to the world of retailing retail. Edinburgh business school principles of retailing v contents preface ix part 1 the changing retail environment module 1 the retail environment 11 1. Introduction to retailing functions of retailing types of retailing forms of retailing based on ownership. Retailing is the set of business activities that adds value to the product and services sold to the consumers for their personal or family use. This research, commissioned in august 2012, examines the views of consumers on the global marketplace and what this means in terms of meeting their needs, to help retailers to define their strategies and key. Mkt 3335 chapter 1 part 2 introduction to retailing. The introduction to retail industry management essay. Retail management is an activity of selling products or services to their. Department store is the best form of store retailing, to attract a number of customers. It is a process through which goods are transported to final consumers. Introduction to retail marketing concept and definition of retail marketing characteristics or features of retail marketing importance of retail marketing functions of retail marketing emergence of organisation of retailing development of retail marketing in india benefits of retail marketing 1.
103 1420 855 68 456 364 334 973 1269 1581 1550 1315 259 259 182 516 587 1582 1340 772 769 506 93 1593 1150 504 295 806 327 945 404 534 1228 713 365 449